business
X Games looks for a reboot featuring familiar names — Scotty James, Eileen Gu — and new teams
By Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC)
· June 25, 2026
· 6 min read
The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
Key takeaway “I love working on big ideas, and this is a big idea,” said Jeremy Bloom, the Olympic freestyle skier and former NFL receiver who was hired by MSP Sports Capital shortly after they bought a majority stake in the X Games from ESPN in 2022.
Why this matters in The Pearland
The X Games reboot has significant implications for the Houston area, particularly in Pearland , where action sports have a dedicated following. With the introduction of team enterprises in sports like snowboarding, skateboarding, and BMX biking, local fans may see new opportunities for engagement and participation. The fact that the X Games is debuting its new team concept in Sacramento, with plans to hold events in Tokyo and New Orleans, suggests that the organization is looking to expand its reach and appeal to a broader audience. As the X Games looks to build a season-long race for a title, Pearland residents may be able to catch events or follow local athletes who are part of the new teams, potentially boosting interest in action sports in the community. The involvement of high-profile athletes like Scotty James and Eileen Gu may also help to draw in new fans and increase participation in local action sports programs.
About this story
Original reporting by KPRC 2 / Click2Houston (NBC) . The Pearland surfaces reporting from trusted publishers and adds local editorial context so readers can quickly understand what a story means for their community. We attribute every source, link to the original report, and follow a documented editorial standards policy. To understand how stories are selected and reviewed, read our about page .
For the complete original report, visit KPRC 2 / Click2Houston (NBC) . Have a tip or correction? Contact our newsroom .
Category: business ·
Published: June 25, 2026 ·
Source: KPRC 2 / Click2Houston (NBC) ·
Reading time: 6 min
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Frequently asked about this story
What is this story about? The X Games is out to show there are riskier moves in action sports than flying upside down above a halfpipe.The name that put action sports on the map, then turned it into big business that eventually landed in the Olympics with its risk-taking, counterculture vibe, will debut its multimillion-d...
When was this published? This article was first published on June 25, 2026 by KPRC 2 / Click2Houston (NBC) and curated for The Pearland readers.
Who reported this story? This story was reported by Eddie Pells, Associated Press at KPRC 2 / Click2Houston (NBC). To learn more about how The Pearland selects and reviews stories, see our editorial standards .
Where can I find related coverage? See more business coverage from The Pearland, or browse our daily briefing and topic hubs .
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